Paid Media Executive – Google & Meta Ads

Paid Media Executive – Google & Meta Ads

We’re looking for a hands-on Paid Media Executive with 2-5 years of hands-on experience in managing Google Ads and Meta Ads campaigns. The role is perfect for someone who wants to grow their skills in performance marketing, campaign optimization, and digital strategy while working on real client projects in the Salon & Wellness Industry. The ideal candidate should be process-oriented, data-driven, and excited to work in a fast-paced team environment .This Role needs to be filled on site only

Who can Apply:

  • Candidates with mandatory 2 - 5 years of individual hands-on experience in experience in paid media advertising on Google, Facebook, Youtube preferably in the Small Business Retail, B2C industry driving leads, revenue, walk-ins or similar measurable results

  • Willing to perform a skill test assignment to assess job skills and knowledge

IMPORTANT:

Job Requirements:

  • 2 - 5 years of hands-on experience in experience in paid media advertising on Google, Facebook, Youtube preferably in the retail, b2c industry driving leads, revenue, walk-ins or similar measureable results

  • Deliver results according to the established KPI's and performance metrics to track success for each of the client campaigns

  • Deliver results according to the established KPI's and performance metrics to track success for each of the client campaigns

  • Must be available to work from our office (no remote/freelance engagement)

  • will need to attend an offline interview to complete a skill-test assignment

  • Familiarity with digital marketing fundamentals – especially performance-based campaigns

  • Willingness to follow structured checklists and internal SOPs

  • Comfortable working with teams across departments (design, web, content)

  • Comfortable interacting with customers for coordinating campaign requirements and communicating results

  • Ability to work under deadlines and manage multiple client projects

  • Eagerness to learn and grow in a fast-paced marketing agency environment

  • Strong ownership mindset with attention to detail

  • Will need to attend a skill-test assignment

Must-Have Skills:

  • Experienced in running RSA, Demand Gen campaigns with long running campaigns that have generated measurable results and RoI

  • Possess practical knowledge on how to conduct Paid campaign & Organic Keyword research for a business website including the ability to segment them on basis on sales funnel stages

  • Practical experience in Google Ads and Meta (Facebook/Instagram) Ads campaign setup and execution

  • Exposure to integrating campaigns with CRM systems to track conversions, attribution and funnel optimisation

  • Understanding of campaign objectives, targeting, bidding strategies, and ad copywriting

  • Ability to track conversions via Google Analytics, Tag Manager and interpret performance insights

  • Ability to optimize campaigns based on budget, keyword competition, and audience behavior

  • Experience in creating and presenting campaign reports using Google Ads / Meta Ads Manager / Google Analytics

  • Excellent written and verbal English communication skills

  • Experience in Digital Marketing Agency with Small Business, Retail Store, B2C Industry exposure

  • Demonstrated ability to handle client campaigns independently

  • Exposure to lead generation or sales-focused campaign objectives

Platform Specific : Google Ad Campaign

  • 3+ Years of Google Ads Media buying experience

  • Experienced in running Google Responsive Search Ads, Demand Gen campaigns with long running campaigns that have generated measurable results and RoI

  • Intent-based Keyword research & Segmenting Campaigns based on client product/services

  • Creating highly impactful ad copy including headlines and descriptions using insights & data from client business understanding & competitor campaigns

  • Full campaign setup including Bid strategies, Campaign goal setup, conversion tracking (offline & online)

  • Daily, Weekly & Monthly Campaign monitoring cadence to ensure campaign achieves the desired goals and objectives

  • Landing page optimisation based on campaign performance, with end-to-end coordination with client & internal teams for completion

  • Setting of micro & macro conversion events using a mix of Google Ads, GA4 & GTM

  • Exposure to integrating campaigns with CRM systems to track conversions, attribution and funnel optimisation

  • Building campaign performance reports & attending client review meetings to share campaign progress, ongoing plan & strategy

Meta Ad Campaigns

  • 3+ Years of Meta Ads Media buying experience

  • Expertise in Meta Ads manager & Advantage+

  • Skilled in setting up Campaign structure based on marketing strategy & business goals including campaign objectives, targeting & bidding strategies

  • Knowledge of Pixel, CAPI for conversion tracking including implementation, testing & monitoring

  • Must be able to do competitor Ad research and identify possible Messaging angles, hooks, product/service differentiator to use in ads

  • Exposure to integrating campaigns with CRM systems to track conversions, attribution and funnel optimisation

  • Knowledge & Skills of Ad copy creation & A/B testing of content & creatives using PAS copy creation framework

  • Skills and experience to monitor campaign performance and know when is the time to Pause, Scale or continue a campaign to meet KPI's

  • End to end coordination with client and internal teams for achieving desired project goals and objectives

  • Building campaign performance reports & attending client review meetings to share campaign progress, ongoing campaign plan & strategy

Role-Specific

  • Excellent written and verbal English communication skills

  • Experience in Digital Marketing Agency with Small Business, Retail Store, B2C Industry exposure

  • Demonstrated ability to handle client campaigns independently

  • Exposure to lead generation or sales-focused campaign objectives

Bonus Skills :

  • Using AI to automate competitor research, Ad Creative & Copy Research and reporting

  • Experience in client-facing communication, including call/email reporting and feedback

  • Knowledge of Google Tag Manager and Facebook Conversion API setup

  • Familiarity with A/B testing for ad creatives, landing pages, or audience segments

  • Understanding of funnel-based campaign structures (TOFU, MOFU, BOFU)

  • Third-party digital marketing certifications (e.g., from Coursera, Udemy, or LinkedIn Learning)

  • Knowledge of lead magnets, email capture flows, or landing page best practices

Roles and Responsibilities:

  • Create, Manage & Optimise Profitable Lead generation campaigns for clients

  • Ability to handle multiple (5-10) Client campaigns simultaneously

  • Research on Ad creative ideas using manual methods / AI-based tools based on Marketing Angles/hooks

  • Coordinate with design team to ensure creatives are ads, landing pages or other marketing initiatives are on schedule

  • Coordinate with digital marketing & web development team by implementing the given tasks and also ask relevant questions as and when clarifications & inputs are required

  • Use internal checklists to ensure proper tracking setup, conversion goals, and ad hygiene

  • Coordinate with design and web development teams for landing page assets and creative approvals

  • Support the Paid Campaign Strategist in executing Google Ads & Meta Ads as per SOPs

  • Attend daily standup calls to discuss, update project status and progress.Clearly and constructively communicate with the Project Manager / Coordinator if you get stuck or need help with something.

  • Collaborate with the team constructively and communicate clearly when stuck

  • Create and update weekly and monthly campaign reports using Ads Manager and Analytics

  • Help maintain social media content calendars for ad promotions

  • Coordinate with clients to gather inputs on offers, budgets, creatives, and timelines

Apply ONLY if you have and can demonstrate the following skills and experience

  • You have 2+ years of hands-on experience managing Google Ads and/or Meta (Facebook/Instagram) Ads campaigns.

  • You have practical experience in individually setting up, monitoring, and optimizing lead generation campaigns.

  • You understand campaign KPIs such as CTR, CPC, CPL, Conversion Rate, ROAS, and can explain how you have used them in your existing campaigns to improve campaign performance.

  • You have worked with Google Analytics, Tag manager and are familiar with offline and online conversion tracking & reporting.

  • You have experience writing or optimizing ad copy based on business knowledge and/or doing competitor ads research for Messaging angles, hooks

  • You have independently handled client campaigns being directly involved in campaign execution and reporting.

  • You are comfortable managing multiple campaigns simultaneously while meeting deadlines.

  • You possess good written and spoken English communication skills and are comfortable interacting with clients.

  • You are willing to work full-time from our Bangalore office and attend an in-person skill assessment as part of the hiring process.

Please Note

  • Freshers; even with Internship (less than 12 months) without hands-on campaign experience are requested not to apply for this position.

  • Candidates seeking remote work or freelance opportunities will not be considered.

  • Applicants expecting compensation significantly beyond the advertised range without relevant experience may not be shortlisted.

  • Candidates who have previously been screen-rejected or did not clear our assessment process are discouraged from reapplying unless they have gained substantial new experience or skills

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